Reputation

Introduction
Your standing in The Urbz is solely a function of your Urb's Reputation (or Rep). Your Rep is the key to most of the game's unlockable rewards.

Rep, in turn, is based on your Urb's relationships with other Urbz in every subculture. To gain Rep, you must earn strong relationships (either positive or negative) with Urbz from every subculture. If you limit yourself to just your own subculture, you'd only yeild a Rep of about 100.

Calculating Reputation
Reputation is, roughly speaking, the average of all individual relationships with other Urbz.

Specifically, it's the total of all relationships divided by 48 (the 45 NPC Urbz plus the three other player Urbz you may create) and multiplied by 10. This number is then converted to it's absolute value. (i.e., a score of 50 or -50 would both yeild a Rep of 50). Thus, you can build a Rep on negative or positive relationships.

The more Urbz you know, and the futher their relationships are from 0, the higher your Urb's Rep. Having lots of relationships lowers the average relationship necessary to reach higher Rep. If your Urb knows all 48 Urbz, all rewards are unlocked if the relationships with every Urb are only +/- 37. Knowing only half that many Urbz requires minimum individual relationships of +/- 74.

Since many goals require befriending Urbz, if you want your sim to gain rep from negative relationship scores, you'll have to befriend the Urb, unlock the goal, and then trash the relationship.

Reputation Levels
As you gain Rep, you unlock titles. Particularly well-liked or hated Urbz receive the title of Leader of Bad Rep instead of the standard Rep title. These titles are based on both overall Rep and the number of best friends (relationship 40) or nemeses (relationship -40). However, once Rep rises above 370, these special monikers give way to the three elite Rep titles (Superstar, Perfectionist and Urbz Fanatic!)

To achieve Perfectionist, all relationships with other Urbz need to be at or beyond +/- 50

To achieve Urbz Fanatic! all relationships with other Urbz need to be at +/- 100

Unlockables
When a Rep threshold is crossed, it's reward is unlocked and the victory is announced onscreen, along with your Urb doing a victory dance. Once something is unlocked by Reputation, it stays unlocked even if Rep later falls below the threshold.